That's brilliant, James. In essence, I think you're advocating for a return to the age-old rules of strategic positioning. The goal is to be the number one choice for a very specific audience. If that audience is as small as 1% or even 0.1%, so be it. Cater your content to that niche and don’t worry about what the other 99% think. It’s not about them, nor is it about the algorithm. It's about playing the positioning game, which is far more lucrative than chasing a viral high.
P.S. Your practical tips for leveraging AI are awesome.
This is Morgan's piece, Adomas! :) But it's definitely true -- it's a great reminder for us creators. It's easy to lose sight of our positioning when everybody else seems intent on playing for virality.
Thank you, this is really smart and helpful for my "real work" - communications and marketing. But I love this also for my new, little, and hopefully growing substack, which is my labor of love!
That's brilliant, James. In essence, I think you're advocating for a return to the age-old rules of strategic positioning. The goal is to be the number one choice for a very specific audience. If that audience is as small as 1% or even 0.1%, so be it. Cater your content to that niche and don’t worry about what the other 99% think. It’s not about them, nor is it about the algorithm. It's about playing the positioning game, which is far more lucrative than chasing a viral high.
P.S. Your practical tips for leveraging AI are awesome.
This is Morgan's piece, Adomas! :) But it's definitely true -- it's a great reminder for us creators. It's easy to lose sight of our positioning when everybody else seems intent on playing for virality.
Thank you, this is really smart and helpful for my "real work" - communications and marketing. But I love this also for my new, little, and hopefully growing substack, which is my labor of love!
Thrilled that it was helpful to you, Patty! And it can absolutely help you with your Substack. It’s definitely helped me with mine. 😊
Thanks for reading, Patty! 😁 We're glad this helped you.
Great read on AI prompts!
Thanks! Morgan definite gave some great ones.
Brilliant tips as always Morgan!
Thanks, Natasha! Love that it resonated with you!
I love you James!!
Thanks for the support, Zeina! Glad you found this valuable!! :D
Also I dont know Morgan, but I like this strategic approach!
Thank you, Zeina! I’m thrilled it resonated with you!
Really great Morgan, also love your sense of humor, just read some of your stuff, and subscribed to your account!
Great to meet you, Ariana! Welcome to Substack. 😊