Write10x Is the Home of Unpromptable Thought Leadership. Welcome to the Movement.
5 big ways write10x is leveling up to help you lead the AI-powered era
Lately, my publication name’s been keeping me up at night.
"Write10x" felt... small. Not because it is small. But because it began as something simpler. A space for writing advice. Headline techniques, reader engagement … Tactics. But over time, it grew teeth.
Like many creators, I hit an identity crisis.
Because Write10x was evolving, and I wasn’t sure if the name still fit.
I started Write10x some months after ChatGPT dropped. I lost many clients, and I knew everything I believed about online writing would change. The old rules, the trusted frameworks, the muscle-memory of audience-building -- all of it was suddenly up for debate.
It wasn’t just a change in tools. It was a shift in the very nature of what it meant to write, to create.
I didn’t want to believe that writing was dead, but I didn’t know how it would look like either. So I started Write10x -- part of my process for seeking an answer.
At first, the publication was about how I wrote. But over time, I started to ask deeper questions: What does it really mean to create, anyway? Is AI a blasphemy of the creative process, or is it a tool that has a place in there somewhere? What does “authenticity” mean in an age that seems more artificial than ever?
Write10x became my place for asking and answering these questions. And, yes, it’s far beyond simple writing techniques. That’s why I thought about changing the name recently.
But then I realized: "Write10x" still captured everything that mattered.
At its very core, the publication will still help you write 10x faster, 10x clearer, and 10x more you. But it’s not just about writing techniques anymore. It’s about a full-stack shift in how we think about authorship, identity, and amplification in the age of large language models.
We’re moving into a philosophy of AI-assisted expression: how to write with AI without losing yourself, and how to scale with it without sounding like everyone else.
So no, we’re not changing names.
Rather … we’re leveling up.
This is your official reintroduction to Write10x: the home of Unpromptable Thought Leadership.
We're here to solve a core problem most modern thought leaders quietly face: the tension between leveraging AI in marketing for scale and speed... without sacrificing soul. It's hard to know how to use these tools without sounding generic, or sacrificing your ethics. It's harder still to stay human when everything's being automated.
Write10x exists to eliminate that uncertainty.
To help you get the best of both worlds: robot efficiency, paired with deep human resonance.
To help you lead clearly, write boldly, and implement AI in a way that multiplies your impact—not mutes it.
And here are five big ways we’re scaling that mission to serve you better.
1. Coaching/Partnership Slots Opening

This is for those who want to lead, not just post.
I’m opening six coaching slots this quarter—that’s it. These are for creators and founders ready to own their voice, sharpen their niche, and build a consistent, human brand in a sea of generic content.
I’ll provide hands-on, F2F coaching or partnership on:
Clarifying your mission so it slices through the noise
Building an AI-powered writing system you actually enjoy
Crafting Unpromptable assets that sounds like you and scales like AI
Finding your own collaborative community that will help you scale faster
Feedback loops that keeps you practicing with both writing and AI-powered building
You’ll leave each session with clarity, tangible drafts, and a sharpened sense of identity.
You’ll leave each session more Unpromptable.
There are 14.5k of you reading on Medium. 1.3k+ on the Write10x newsletter. As much as I would like to provide such in-depth service to everyone, I only have so much time and energy. I can only work with 6 at a time when my schedule opens this September.
Want to apply? Join the waitlist and be notified.
2. Sponsorships Now Open

It’s noisy out there.
Your offer might be amazing, but if it's drowned in a sea of rage-bait and AI spam, it won’t land.
Write10x readers are smart, mission-driven creators. Founders building with AI. Professionals seeking clarity. Original creatives hungry to make.
Want to get your brand in front of them?
Sponsor Write10x. Everything you need to know is on the sponsorship tab in the W10x homepage.
But that’s not all …
We’re launching 10 free starter sponsorships to celebrate this next chapter.
(Note: 1 is already taken, as of posting ... so ... do your best.)
Simply comment "LAUNCH" in this article to claim yours. You can advertise your service, product, or even newsletter, as long as it’s aligned with the mission.
First come, first served!
For other tiers …
3. Brix AI: Custom GPT Add-On that Automates Your Authentic AI Creation Process
You bought the Authentic AI ebook. You're ready to build. But starting from scratch every time? Exhausting.
You don’t need friction. You need flow.
I’m building a plug-and-play Custom GPT that connects directly to your workflow. It’ll:
Ask smarter questions
Challenge your assumptions
Capture your intent
And shape everything into structured, human content
Imagine a GPT that already knows your voice and thinks with you. Not "for" you. With you.
This is what Brix AI does! He’s your companion for crafting your Four Foundations. Easily build four detailed, context-dense documents:
Personal profile: Your core values, worldview, opinions, key stances, and more.
Writing profile: All about how you write and put your thoughts into words.
Business profile: Your core business concept, so all the content you create is aligned!
Content creation systems: All your content creation systems, from ideation, brainstorming, to asset creation (images), so your AI can help you automate it.
Access goes to Authentic AI ebook buyers.
4. COMING SOON: The Unpromptability Sprint
You’ve got ideas that matter, a mission that’s keeping you awake at night. But every time you sit down to write, you're stuck between a rock and a hard place: use AI and risk sounding robotic... or don’t use it, and risk creative burnout.
Worst of all, you feel alone in this new struggle.
But don’t worry, you’re not.
A lot of mission-driven creators feel this friction. They're caught between ambition and overwhelm. They want to scale their voice—but not lose it in the process.
That’s exactly what The Unpromptability Sprint is for.
Starting August 10, we’re kicking off a free two-week challenge on Substack. Open to everyone who joins.
In 14 fast-paced, high-impact days, you will:
Publish daily without burning out
Write your first batch of AI-assisted drafts that actually sound like you
Collaborate with a small cohort of creators also sprinting toward clarity
14-day AI writing challenge.
No paywall, no strings.
Just 2 weeks of daily AI-powered writing, with a cohort of people ready to boost your work.
Waitlist is now open—secure your spot today.
Excited?
Comment "I'll Sprint!" to meet your fellow thought leaders today!
5. COMING SOON: New Segment — TBB: Think. Build. Brand.
What happens when you use AI not just to write faster, but to think clearer? What if it helped you build real products, and a brand that actually reflects your convictions?
I'll tell you. You become a full stack creator. The newest kind of AI-powered, authentic creator we're seeing sprout up like weeds.
But who are they? What are they doing? And more importantly ... how can we be like them?
TBB is our new segment featuring the boldest creators at the frontier of AI-assisted clarity, creation, and brand.
These are not just prompt engineers or tool junkies. They’re original thinkers using AI to extend their mind—not replace it.
In each issue, we spotlight how they:
Think deeply amidst the noise (and with large language models as collaborators)
Build tools, frameworks, and products rooted in purpose
Brand themselves with precision and power in the AI era
The August roster is already stacked:
- of Leadership in Change
- of Build to Launch
- of The IndiePreneur and The Writing Edge
- of The AI Maker
Upcoming in September:
- of AI Blew My Mind
- of Lights On
- of AI Weekender
Upcoming in October (!!)
Seth King of Trendhopper.ai
And more AI-powered creators and storytellers you know and love!
(If you feel like a good fit and would like to be a part of this list, DM me!)
Follow the series to see how top fullstack creators are combining human clarity with AI leverage.
Final Thoughts
AI changed the rules. But most people are still playing the old game.
Write10x exists to help you break the old rules. Not to teach a new one, but to help you realize that you can now build your own.
Rules where creators can rival big companies, without losing their soul. Where strategy beats virality. Where Unpromptability and antifragility becomes the main goal.
With these new initiatives, Write10x will be the home base for human-first, AI-empowered thought leaders.
Expect 10x more out of Write10x. And 99% of it are still free.
This is just the beginning.
See you when you’re building!
This is all so exciting and so needed in today’s world, trying to win the battle of balancing ethics with new technology and figuring out new best practices. You’re doing great things, James! Keep it up!
I'll Sprint