Unpromptability: 5 Steps To Become Irreplaceable in the Age of AI

Don't be replaced by a guy with an LLM subscription

Standing out has never been harder—or more essential—in a world where content feels more artificial by the hour.

Today, anyone can type a prompt. Anyone can spin up a talking head video or post another three-tips thread. The barrier to entry is lower than ever, making the bar for standing out so, so much higher.

If someone can copy your tone, ideas, or approach without even knowing who you are, then you've become promptable.

The creative equivalent of being made redundant at work: your role can be filled by anyone with the right tools. In today’s content world, if anyone with a prompt and a $20 LLM subscription can do what you’re doing, that makes you invisible. A drop in the gray ocean of content.

But there’s a way out.

I call it Unpromptability, and it’s the skillset, identity, and creative philosophy that makes your work impossible to clone. Not because of loudness, but because of sheer depth. Because your work is rooted in more than just content.

This article is the blueprint.

Why you might be feeling stuck

It’s a strange time to be a creator.

You’re putting in the work but something feels... off. The momentum isn’t there. The feedback is quieter. The audience feels scattered.

If you’ve felt like you’re shouting into the void, you’re not alone.

Content was already a challenge before AI showed up. Now, with AI accelerating output and flooding timelines with manufactured content, it feels like the whole internet has shifted beneath your feet.

The floor has dropped. The market is flooded with blogspam and authority-theater. Thought leadership feels thinner, and audience loyalty feels shakier. And no matter how original you try to be, it seems like someone else is saying the same thing, but faster, and at scale.

The work itself is awesome. Thinking is energizing, and writing or creating videos feel wonderful. But competing in a system that rewards sameness makes it feel like everything’s pointless.

So what’s the answer?

You don’t compete on speed. Don’t stand against the flood of AI-generated content. You won’t survive.

Instead, stop playing the game.

Start serving your mission.

What does it mean to be unpromptable?

Unpromptability is the creative moat no prompt or prompt-using-dude can replicate.

It means that even the best AI-powered operator can’t imitate what you do.

Because you’re not just “making content.” You have a mission, and everything you do are steps towards that mission.

Your voice is tied to a mission. Your content serves a purpose. The way you show up reflects real relationships. Your ideas solve real problems, for real people, with real impact.

To be unpromptable is to become irreplicable. To have depth. In a world where many are trying to be everywhere, unpromptable creators are becoming someone.

There are five steps to getting there.

1. Find your true mission

The first step is knowing what you're really here to do.

Not your niche. Not your content category. Your mission. The thing that keeps you up at night. The thing that frustrates you about the world, that you want to change for the better. The problem you can’t stop thinking about solving.

Even if a person with a prompt attempts to copy the kind of content you create, they can’t mimic the sheer conviction you have about your mission.

Take Apple.

Practically anyone can build a sleek smartphone today. You can match their screen quality, camera specs, battery life, even their minimalist design language. But what no one can match is Apple's mission. Companies can try -- companies have tried. But they burnt out trying.

Their relentless obsession with craftsmanship, creativity, and empowering human potential through technology is something that has grown into a feel of its own. Their products are expressions of that mission. Their marketing drips with it. Their audience feels it every time they open a box.

That’s unpromptability, and anyone can have it.

3 Quick action steps to discover your mission:

1. Notice what frustrates you. What problem in your industry or world makes you feel like, "Someone has to fix this"?

2. Inventory your past. What hard-earned insight or experience could become a path for someone else?

3. Listen to your people. What are friends, clients, or community members always asking for your take on?

Your mission is a compass. Without it, everything you create is generic by default.

2. Talk about that mission

This is the content side of things that we all know and love. Because having a mission is not enough. Unless you publish—frequently, consistently, through time—your work just won't be visible. The internet forgets very quickly.

To become unpromptable, you need to build a public body of work around your mission.

That means:

• Building a brand: recognizable patterns, phrases, aesthetics.

• Eliciting emotion: telling stories, showing behind the scenes.

• Presenting value: frameworks, walkthroughs, solutions.

At Write10x, every piece of content produced — daily, weekly, monthly, quarterly —is tied to the same mission: helping you talk to more people by writing 10x faster, better, and more human. Helping you become Unpromptable.

To that end, I aspire to write a body of work that teaches, reflects, and reinforces the values of mindful, AI-powered creation. Every letter here serves to answer a real problem that my audience face. That’s how I talk about my mission.

3. Form a community

Human connection is still the engine of the creator economy.

You can’t automate belonging. You can’t prompt real trust. You build community from the ground up, brick by brick.

Someone with AI can copy your article, your posts. But they can’t copy your relationships.

The comments, the banter, the collaborative posts. The shared understanding. The feeling of “I know this person gets me.”

Take Write10x, for example. The community isn’t just a list of subscribers—it’s a living network of creators and professionals, each of whom sees themselves reflected in the mission. I don’t write content for them, I write with them, in conversation with their fears, feedback, questions, and breakthroughs. That’s not copyable.

Use AI to automate everything else. Your writing, your marketing. But community building is your sacred ground.

3 Quick action steps to build community:

• Name your people. Look through your profiles and articles and see if you’re naming your readers. Call out who your content is for in your posts, bios, and messaging. Make them feel seen.

• Engage. Talk to your readers. Find comments you haven’t responded to and respond to them now. Follow people in your niche, interesting people you see on your feed, etc. Reply to comments, slide into their DMs, and reference insights from real conversations.

• Create an engagement routine. Make engagement a part of your day-to-day. Engage for 5 mins, or 1 hour -- I don’t care. But do it every day, and do it for a long time.

4. Develop signature assets

An “infoproduct” is not an asset.

Anyone can launch a course, write a lead magnet, or spin up a GPT.

But a signature asset? That’s different. That’s the crystallization of your mission, your marketing, and your community. It’s a living, breathing output that solves a real problem in a way only you can.

An asset is:

• Rooted in your mission.

• Shaped by your conversations with your audience.

• Delivered through your unique frameworks or language.

Think of the Authentic AI ebook. Anyone can teach you how to build a GPT. There are tons of resources how to. That's not an asset. But only I can tie it to authenticity, frame it to solve ONE specific problem for you, and deliver it to you. Because I listened to your input, felt your problems and got to know your dreams.

Without a mission, a method of delivery, and a community to solve problems for, you don't have an asset. You have a commodity. You have a PDF, or a DOC.

3 Quick action steps to build signature assets:

• Identify a recurring question or struggle. Go through your comments, DMs, or email replies and look for patterns. What do people keep asking you to explain?

• Package one idea into a tangible format. Turn your unique insight or framework into something someone can use: a template, checklist, walkthrough, or AI assistant.

• Test it with your audience. Share it in public, gather feedback, and revise based on real use—not your assumptions.

5. Make an impact

Any chump with an LLM can write a thoughtful post.

But ultimately, actions are what matters.

To become unpromptable, you need to go beyond sharing ideas—you need to act on them. Create something that helps people. Launch something small but useful. Run a workshop. Track how many people took action. Gather feedback and then implement it.

Make your mark upon your mission.

You don’t even need to have positive results. Impact isn’t all about perfection, but rather proof of doing. Do something first, and eventually you’ll make a positive mark.

3 Quick action steps to create impact:

• Run a 5-day experiment. Pick one idea from your content and apply it in real life. Document what happens.

• Invite 3 people to test something. Share a tool, worksheet, or tip with a small group and ask for feedback.

• Create a “results” folder. Screenshot comments, emails, and messages where your work made a difference.

The impact you make in the real world is the evidence that you’re not just talking about your ideas, but that you’re doing the work. Whatever the results, that’s the kind of legacy no prompt can fake.

Anyone can create content, only you can serve your mission

The paradox of the AI age is that it’s never been easier to publish, but never harder to be remembered.

To stand out now, you need more than content. You need three more Cs:

• Connection

• Conviction

• Consequence

You need to become Unpromptable.

Whether you’re publishing to be a thought leader for your mission, a personal brand for your company, or a professional who wants to be employable, Unpromptability is your key to winning the content game today.

That’s why I’m running Write10x’s first ever Unpromptability Sprint challenge.

It’s a free, 2-week community event where you use AI to hone your voice, publish everyday, and connect with your cohort. Essentially steps 1 - 3 of Unpromptability.

Once you’re done with it, you can use the data you gathered to build your first ever asset (step 4), and then create real impact (step 5).

If you’ve been on the fence about posting on Substack, or have been waiting for a push to be more committed, this is your chance.

Waitlist here on this link, then comment “Ready” if you’re in.