Get More Customers Than You Can Handle With These 3 Concepts

This multimillionaire’s insights guarantees tons of followers

DallE

Daniel Priestley knows a thing or four about building influence.

He’s a serial entrepreneur who’s scaled multi-million-dollar businesses across the globe, written multiple bestsellers, and spoken at more high-profile events than I can count.

I’ve been following him all over social media.

I like him because, unlike other creators who first got famous and then built their businesses on their fame, Priestley was already a successful serial entrepreneur before he started creating content. He sought the limelight to improve his business, not create it.

He has amazing things to say about gaining followers.

In his book Oversubscribed, Priestley lays out a step-by-step strategy for creating such high demand that people line up to work with you. The goal? To reach a point where you don’t chase customers—they chase you.

There’s a ton of value packed into the book, but let’s break it down into three core principles:

1. Choose a Small Niche and Stand Out

2. Create a Campaign-Driven Marketing Approach (Using the 7/11/4 Rule)

3. Be a Key Person of Influence

Let’s dive in.

1. Choose a small niche and stand out

Trying to appeal to everyone is the fastest way to get ignored.

Oversubscribed businesses don’t aim for mass appeal.

They build deep, undeniable authority within a specific niche. Think of Tesla—Elon Musk didn’t try to sell electric cars to everyone right away. He started with luxury car enthusiasts who cared about sustainability. That focus made Tesla impossible to ignore.

This is something I’ve been trying to drill down the past couple of months. Rather than just be another “writing person” or “AI person,” I want to plant my flag on a specific hill.

I want to be known for using authentic AI.

I want to be the go-to person for scaling your writing 10x faster, better, and humaner using AI, all while perfecting your human voice, not replacing it. That’s the purpose of Write10x, and that’s how I will serve each of you.

How about you? What’s your niche? Who is your ideal audience?

Find them, serve them relentlessly, and carve out your own category. When you do this, you stop competing on price and start competing on value—because your audience sees you as the only choice.

2. Follow the 7/11/4 rule.

What makes people like-LIKE you?

Science says it’s familiarity.

Central to Priestley’s strategy for being oversubscribed is this rule, which creates familiary by simulating the properties of personal friendship.

You essentially nurture people (the right ones, if you did no. 1 correctly) into “liking” you, and by extension, your mission and anything else you stand for.

Here’s how it works:

• 7 Hours → Your audience should spend at least 7 hours consuming your content. That’s how long it takes for someone to go from stranger to trusted acquaintance.

• 11 Touchpoints → They should encounter your brand at least 11 times before they feel ready to engage with you.

• 4 Locations → You need to show up on at least 4 different platforms (e.g., social media, podcasts, YouTube, email newsletters) so you become familiar and omnipresent.

Think about it: When you feel like you know someone—even if you’ve never met them—you trust them more. This is why celebrities can launch a new business and instantly have customers.

So, take a look at your brand:

• Do you have enough content to keep people engaged for 7 hours?

• Have you created at least 11 touchpoints with your audience?

• Are you appearing across 4 locations consistently?

If not, it’s time to turn up the volume.

3. Be a Key Person of Influence.

Want to know the most powerful marketing strategy?

Become the person people want to listen to.

Priestley makes this analogy: Think of the Eiffel Tower.

The tower itself doesn’t make money. But it attracts millions of tourists, and those tourists spend money on hotels, cafes, and attractions surrounding it.

You should be the Eiffel Tower.

Instead of trying to directly sell your product or service, focus on building yourself as an authority. Become someone people respect, trust, and want to hear from. When you do that, opportunities (and customers) come to you.

Ways to become a Key Person of Influence:

• Speak on podcasts, panels, and events.

• Build relationships with other influencers and experts.

• Write thought-provoking content that challenges industry norms.

• Share insights and teach—position yourself as the guide, not just another seller.

Attention is today’s currency. The more valuable you make yourself, the more leverage you have.

To summarize, this multi-millionaires secret sauces are:

Priestley’s path isn’t easy. But you put it into practice, you won’t just attract an audience; you’ll create demand so strong that people want to work with you before you even make an offer.

• Choosing a niche and standing out. Be specific, be different, and build deep authority.

• Using the 7/11/4 rule. Create content that builds trust and familiarity over time.

• Becoming a Key Person of Influence. Make yourself the go-to expert in your space.

This isn’t a quick hack.

It’s a system, a path forward.

Of course, you’ve got to adopt it specifically for your circumstances — your goals, industry, and capabilities. Nevertheless, it’s what I’m implementing to find my people and create offers that delight.

It’s the path I’m building for my clients to ensure that they become Oversubscribed as well.

So, how oversubscribed are you right now? And more importantly, what’s your next move?

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PS. Want to explore how you can build your content brand and business, even if you haven’t written before? Let’s strategize! I have 5 slots left for free assessment calls next week.